Streaming TV - 2025 Trends & Analysis

Streaming is now the go-to platform for advertisers to reach large audiences, with over 90% of adults aged 18–34, adults aged 25–54, and working women tuning in. On top of that, viewers are juggling an average of five streaming services, offering marketers plenty of opportunities to connect.

Over the past two years, Adtaxi’s research into digital video has illuminated one of the most significant media shifts of our time: the wholesale migration of audiences from broadcast and cable to digital platforms.